{"id":24032,"date":"2025-05-21T15:06:11","date_gmt":"2025-05-21T13:06:11","guid":{"rendered":"https:\/\/abg-marketing.de\/inhouse-workshop-change-communication\/"},"modified":"2025-12-18T22:43:47","modified_gmt":"2025-12-18T21:43:47","slug":"inhouse-workshop-change-communication","status":"publish","type":"page","link":"https:\/\/abg-marketing.de\/en\/about-us\/workshops\/change-communication-workshops\/inhouse-workshop-change-communication\/","title":{"rendered":"Inhouse Workshop Change Communication"},"content":{"rendered":"\t\t
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In-house workshop\nChange Communication<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Shaping change together<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Companies must continuously adapt in order to remain competitive. But change alone is not enough – it must be communicated, understood and supported in order to be successfully implemented. This is exactly where our customized in-house workshop comes in. Together with you, we dive into the exciting field of change communication. And because every organization is unique and has individual communication requirements, we work with you to design your communication plan – tailored precisely to your needs and your change project. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key data:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tAt a time of your choice\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWhere?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAt your company or, if you prefer, at our premises: ABG Marketing, Wiener Stra\u00dfe 98, 01219 Dresden.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t2 days of 5 hours each (can also be customized) <\/br><\/br>Number of participants: unlimited\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTarget group\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t- Communication, PR and marketing<\/br> \n- HR\/personnel <\/br> \n- Project management<\/br> \n- Managers\/department heads<\/br> \n- Managing directors<\/br> \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tDay 1: Understanding the concept<\/b>
\n- Theoretical basis incl. practical exercises <\/br>- Presentation of practical examples \n<\/br>Day 2: Developing an individual communication strategy<\/b>\n<\/br> - Developing the lines of content and argumentation \n<\/br>- Target group analysis \n<\/br>- Developing concrete communication measures, including time planning \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Information on<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In our workshop, you will learn about the right tools and strategies for successfully communicating change processes. Whether it’s the introduction of new technologies, a new corporate culture or strategy, a new management team or digitalization projects – transparent communication is the key to making a change a success. <\/p>

Effective change:<\/strong> Learn how to not only announce changes, but also communicate them in such a way that they are understood and supported by your employees.<\/p>

Increasing acceptance:<\/strong> Find out how you can minimize or even avoid resistance and increase acceptance for changes through targeted communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This is what you will learn in the practical workshop:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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