Communication concept for companies

Disoriented in marketing?

Immerse yourself in the world of your customers with a targeted communication concept

Does your company have great products or services, but nobody knows you? No wonder: day-to-day business, administration and the competition, which has long since become international, demand all your time and attention. When urgent communication is needed, a flyer is printed or a PDF is added to the website. You know what happens next: Hardly anyone cares.

But why do advertising measures fizzle out and marketing budgets melt away without boosting sales and turnover? Quite simply, there is a lack of a uniform strategy, or more precisely, a communication concept.

The first step in your new strategy? Get in touch with us!

Don't just swim on the surface: Give communication measures strategic depth

We work with you to develop a communication concept so that you can target your content such as web texts, press releases, videos, podcasts or social media posts in the future. In order to achieve your business goals, we analyze your current communication, identify weaknesses and develop the strategy and positioning as well as suitable communication measures. These will support your sales, help raise the company’s profile and can also improve your sales in the long term.

Our services at a glance:

Workshop

Strategy workshop with you and our experts, lasting around three hours at your premises or at our agency.

Concept

Creation of a communication concept with:

Strengths and weaknesses analysis of your current appearance and its impact on your public relations work
the analysis of competitors
the definition of strategic goals for the coming years
a target group analysis with creation of persona types
the development of your future positioning on the market, differentiation from the competition
the derivation of central communication messages
the communication strategy with concrete measures for public relations work
Presentation of the results at your premises or online, coordination of the next steps
Finalization of the communication concept

To the point: this is what your communication concept can do

With a well thought-out communication concept, you not only strengthen your company’s profile, but also achieve greater efficiency in your public relations work. It also makes it easier for marketing and sales to work hand in hand. This saves resources and achieves better results.

Do you want a communication concept that fits your company like a glove? Let’s do it!

This is what our analysis brings you strategically:

Your USP is concretized
You recognize potential customers, multipliers and amplifiers
Your profile on the market is sharpened ...
You can reposition or refine your employer brand
We develop a suitable communication strategy for you (incl. PR, content and social media strategy as well as mentioning relevant communication channels)
You will learn about specific steps including time and budget requirements
We find the right language and tone of voice for your company
We are your experienced sparring partner when it comes to communication

FAQ: We often hear these questions about communication concept and strategy

Why are a communication concept and overall strategy important?

A structured communication concept ensures that your messages reach your target groups in a consistent and targeted manner. A strategic approach to marketing and communication helps you to use resources efficiently, coordinate measures and achieve your goals more effectively.

How does the development of a communication concept work for you?

After the strategy workshop, we start with a detailed analysis of your company, your target groups and the competition. Based on this, we develop a strategy together, which we record in the concept and then support you in implementing the measures.

How long does it take to create your concept?

This depends on the scope and complexity of the project and your company. However, we usually only need a few weeks for the analysis and strategy development. The subsequent implementation takes place after consultation and is particularly worthwhile in the long term.

How much does a communication concept cost for you?

This also depends to a certain extent on the complexity of your company as well as your needs and scope of services. We will be happy to provide you with a non-binding quote that fits your budget and your goals. Just get in touch and we’ll clarify the details!