Communication concept for companies

Feeling lost in marketing?

Immerse yourself in your customers' world with a targeted communication concept

Your company has great products or services, but nobody knows you? It’s easy to see why: Day-to-day business, administration and the competition, which has long since become international, demand all your time and attention. If there is an urgent need to communicate something, a leaflet is printed or a PDF is uploaded to the website. You know what happens next: Hardly anyone cares.

But why do advertising measures fizzle out and marketing budgets melt away without boosting sales and turnover? Quite simply, there is a lack of a uniform strategy, or more precisely, a communication concept.

The first step in your new strategy? Get in touch with us!

Don't just swim on the surface: Give communication measures strategic depth

Together, we will develop a communication strategy for your content to help you communicate more effectively across web, press, video, podcast and social media channels. In order to achieve your business goals, we analyze your current communication, identify weaknesses and develop the strategy and positioning as well as suitable communication measures. These will support your sales, help raise the company’s profile and can also improve your sales in the long term.

Our services at a glance:

Workshop

Strategy workshop with you and our experts, lasting around three hours at your premises or at our agency.

Concept

Development of a communication concept with:

Analysis of the strengths and weaknesses of your current brand image and its impact on public relations
Analysis of competitors
Definition of strategic goals for the coming years
Target audience analysis with creation of persona types
Development of your future positioning on the market and differentiation from competitors
Derivation of key communication messages
Creation of communication strategy with specific measures for public relations
Presentation of the results at your premises or online, coordination of next steps
Finalization of the communication concept

In short, this is what your communication concept can achieve

With a well thought-out communication concept, you not only strengthen your company’s profile, but also achieve greater efficiency in your public relations measures. It also makes it easier for marketing and sales to work hand in hand. This saves resources and achieves better results.

Do you want a communication concept that fits your company like a glove? Let’s do it!

This is what our analysis offers you strategically:

Your USP is concretized
You recognize potential customers, multipliers and amplifiers
Your profile on the market is sharpened
You can reposition or refine your employer brand
We develop a suitable communication strategy for you (incl. PR, content and social media strategy as well as mentioning relevant communication channels)
You will learn about specific steps including time and budget requirements
We find the right language and tone of voice for your company
We are your experienced sparring partner when it comes to communication

FAQ: We often hear these questions about communication concept and strategy

Why are a communication concept and overall strategy important?

A structured communication concept ensures that your messages reach your target groups in a consistent and targeted manner. A strategic approach to marketing and communication helps you to use resources efficiently, coordinate measures and achieve your goals more effectively.

What is your process for developing a communication strategy?

After the strategy workshop, we start with a detailed analysis of your company, your target groups and the competition. Based on this, we develop a strategy together, which we record in the concept and then support you in implementing the measures.

How long does it take to create your concept?

This depends on the scope and complexity of the project and your company. However, we usually only need a few weeks for the analysis and strategy development. The subsequent implementation takes place after consultation and is particularly worthwhile in the long term.

What does a communication strategy cost?

This also depends to a certain extent on the complexity of your company as well as your needs and scope of services. We will be happy to provide you with a non-binding offer that fits your budget and your goals. Just get in touch and we’ll clarify the details!

What exactly is a communication concept?

A communication concept is a strategic framework that sets out how a company communicates, what messages it conveys, and through which channels. The aim is to achieve defined objectives. The strategy ensures that communication is not haphazard, but is planned and consistent. It answers questions such as: