Air Liquide Electronics
High-tech brought into the spotlight
For Air Liquide Electronics, we developed a regional concept and a wide range of communication measures to make the internationally active semiconductor supplier visible as an innovative and attractive employer in the region.
In a nutshell – our measures:
Strategy workshop and regional communication concept
Content creation and press relations
Presentations
Photo and video creation
Creation of communication materials
Research
What does Air Liquide Electronics do?
The industrial gases specialist Air Liquide Electronics from Ottendorf-Okrilla in Saxony is a subsidiary of Air Liquide Deutschland GmbH. The company supplies specialty gases to the semiconductor industry and provides equipment for gas and chemical supply systems for customers throughout the DACH region. Air Liquide Electronics supplies a wide range of customers: global corporations, medium-sized and smaller companies as well as research institutes. Our client is also active in the development and supply of innovative liquid specialty gases as well as in the provision of hydrogen generation plants and infrastructure systems. Air Liquide Electronics is also a founding member of the high-tech network Silicon Saxony.
Excellence deserves attention
Our client is an important supplier to the semiconductor industry and is valued for its flexible solutions, quality and reliability. In addition, the company in Ottendorf-Okrilla offers ideal working conditions for its international team of experts. Reason enough for the company to want to become even better known regionally and to present itself confidently as an exemplary employer. That’s why ABG Marketing came on board. We developed a regional concept for our client to increase awareness – also in terms of the employer brand. Additionally, we implement a comprehensive portfolio of communication services for Air Liquide Electronics.
From internal communication to research work
Whether for the intranet, our client’s social media presence or its website – we create rich content for a wide variety of channels, in both text and video formats. We continuously raise awareness of the expertise and commitment of Air Liquide Electronics in regional media and the trade press. We regularly produce press releases on highlights and news relating to the industrial gases specialist. We assist our client in researching regional sponsorship opportunities.
Photo shoot with heavy goods transport
As part of our collaboration with Air Liquide Electronics, we provide content and design support for presentations, as well as creating communication materials such as invitations to company events. We also organise photo shoots, whether we are taking pictures of employees, heavy load transport or the construction of huge air separation plants.
