Press relations
Your PR agency in Dresden
- Strategic PR for long-term success and AI visibility
- Targeted media presence & authentic storytelling
- Professional public relations & crisis communication
Clouded vision when it comes to PR?
We'll sort it out!
Would you like your business and your expertise to finally feature in the media? Or have you realised that good PR is essential these days for appearing in AI-generated responses? Are you perhaps even struggling with negative press and want to restore your image to its rightful light? But when a press enquiry suddenly comes in, are you unsure how to respond?
You’re not the only one navigating murky waters here. Many small and medium-sized business owners know this all too well! After all, public relations sounds easier than it is. Especially when time is tight and you lack the right contacts or know-how, the whole thing can quickly become a burden. Yet there are plenty of opportunities to be had here – you just need the right approach.
Interested in professional press relations? We’ll help you ensure your message comes across clearly.
Our solution: clearly structured PR
Targeted communication
We develop a PR strategy tailored to your objectives, target audiences, AI visibility and the most suitable media and formats.
Optimal
presence
We set up a professional press area on your website.
Strong
content
We write press releases, specialist articles, interviews, background reports and statements that convey your messages clearly and effectively – including for AI.
Relevant range
We find the right journalists, approach them specifically and coordinate with them.
Effective media talks
We plan and accompany press interviews and press conferences.
External press support
We are available as an external press office.
Navigating crises with confidence
We support you with effective crisis communication in difficult phases.
Customers who trust us
Convincing successes
Gain an insight into our work with selected references. Find out how we have supported brands in their PR strategy and what successes have been achieved through our collaboration.
FAQ: Your questions about our PR work
Why should I do PR for my company?
Professional PR increases awareness of your company, strengthens your image and makes your products and services visible – in an authentic and credible way. Well-done PR creates trust and positions you as an expert in your field.
And why is good PR so important for AI?
This is because generative AI systems such as ChatGPT are being used by an increasing number of people to find answers to questions or to obtain recommendations for products and services. To do this, the systems search the internet, focusing primarily on reliable and relevant sources such as reputable magazines, industry portals and association websites. Organisations with a presence on these platforms are more likely to feature in AI responses.
Which media are you addressing for me?
That depends entirely on your target group. We identify suitable journalists, specialist media, newspapers, blogs or online portals that can disseminate your messages in a targeted manner.
What if I don't know which topics are exciting for the press?
Don’t worry – we’ll help you find content that inspires journalists. Sometimes the most exciting topic is right under your nose.
Can I hire you for a press release only?
Absolutely! Whether it’s a single project, a long-term collaboration or support in special situations – we adapt to your needs. But it’s still good to know: PR measures are often more effective as part of an overall strategy.
How much does your PR work cost?
The costs depend on your individual needs and scope of services. We will be happy to provide you with a non-binding quote that suits your budget and goals. Simply get in touch and we’ll clarify the details!
Can PR guarantee that I will be published?
Honest answer: No. The media decide for themselves which topics they take up. But: With a good strategy, relevant stories and the right approach, we create the best conditions for getting your messages into the press.
