Regional Management Northern Thuringia

Regional Management Nordthüringen unites the Kyffhäuserkreis, the district of Nordhausen and the Unstrut-Hainich-Kreis as project areas. For the year 2021/2022, the topic of the shortage of skilled workers in Northern Thuringia was to be addressed in the regional marketing campaign with the help of influencer marketing. A suitable agency was found for the design and implementation of the campaign as part of a public tendering process. Together with the influencer agency “Bloggerkartei”, we were able to score points as a communications agency.

What had to be done?

The regional marketing campaign’s goal was to attract skilled workers to Northern Thuringia. The campaign aimed to showcase the region’s appeal to career starters, career changers, and trainees. To this end, an influencer spent 180 days travelling through the North Thuringia economic region, visiting over 30 different companies to explore the wide range of career opportunities and the numerous possible leisure activities in the area. The campaign had to be organised in advance during the conception phase, implemented in a coordinated manner, and supervised daily during the implementation phase. It was an exciting regional project that we supported with passion.

What did we do?

In close cooperation with Bloggerkartei, we supported the regional management of Northern Thuringia from the conception phase through to the implementation phase. During the conception phase, the regional marketing campaign was finally given its name “Jobmarathon Nordthüringen”. We designed and implemented a landing page for the application process to select the right influencer and participating companies and produced advertising posters and flyers for the public image. A full car wrap and the design of suitable merchandise articles were also part of our tasks. The impressions were documented in a so-called job blog on the website www.jobmarathon-nordthueringen.de, which was created for the project. During the implementation phase, we took over social media management and community management for the entire project and were available as the official press office for inquiries at any time.