Maturus Finance

Maturus Finance is a Hamburg-based company with a branch in Vienna, Austria. It is a pioneer of alternative financing. Founded in 2005, the company offers SMEs innovative approaches to corporate financing. Maturus specialises in asset-based finance, i. e. object-based financing models. Maturus enables manufacturing SMEs, retailers, service providers and start-ups to finance themselves independently of banks and credit ratings. This is because solutions such as Sale & Lease Back focus on actual assets such as machinery, equipment, inventories, tangible assets or real estate, rather than past economic figures, to secure financing.

Making Maturus Finance solutions better known

The alternative financier has been working with ABG Marketing since 2014, establishing itself as one of our most loyal and long-standing clients. Together, we aim to raise awareness among SMEs, their partners, advisors, and stakeholders of the advantages of property-based financing. To this end, we regularly write specialist articles, advertorials, advertising texts, interviews and other content formats for Maturus. These are used by the financing experts to promote themselves on industry portals, in newspapers, trade magazines, larger publications, blogs, association media and newsletters throughout Germany and Austria.

The customer magazine makes the approach even more tangible

The financing experts have understood that, in addition to a smart solution, high service quality and reliability, consistent communication is needed above all. After all, the benefits of a new approach must first be understood by the target group and firmly anchored in their minds. Maturus Finance does this through a wide variety of contact points. With “maturus aktuell”, for example, we produce a customer magazine for the people of Hamburg. Twice a year, it uses success stories to show how financing has supported companys in practice. In addition, there are analyses of current economic developments and financing issues, and experts from the Maturus network have their say with statements or guest contributions.

Press relations, social media and more

For an alternative financier, it is particularly important to position itself with its expertise and to constantly expand its reputation and standing as a specialist. To this end, we support Maturus in areas such as press relations: We address the trade press with current topics and practical articles and create and send out press releases. We also create content for social media, especially LinkedIn – because a network on digital channels is part and parcel of being a modern solution provider. When it comes to maintaining existing leads, customers and partners, we also regularly produce and send out a newsletter for Maturus on current topics in property-based financing.