In-house workshop Change Communication
Shaping change together
Companies must continuously adapt in order to remain competitive. But change alone is not enough – it must be communicated, understood and supported in order to be successfully implemented. This is exactly where our customized in-house workshop comes in.
Together with you, we dive into the exciting field of change communication. And because every organization is unique and has individual communication requirements, we work with you to design your communication plan – tailored precisely to your needs and your change project.
Key data:
When?
At a time of your choice
Where?
At your company or, if you prefer, at our premises: ABG Marketing, Wiener Straße 98, 01219 Dresden.
Duration & number of participants
2 days of 5 hours each (can also be customized) Number of participants: unlimited
Target group
- Communication, PR and marketing
- HR/personnel
- Project management
- Managers and department heads
- Managing directors
Agenda
Day 1: Understanding the concept
- Theoretical basis incl. practical exercises - Presentation of practical examples Day 2: Developing an individual communication strategy - Developing the lines of content and argumentation - Target group analysis - Developing concrete communication measures, including time planning
Price
From € 2,450.00
Payment is made via invoice.
Information about the in-house workshop
In our workshop, you will learn about the right tools and strategies for successfully communicating change processes. Whether it’s the introduction of new technologies, a new corporate culture or strategy, a new management team or digitalization projects – transparent communication is the key to making a change a success.
Effective change: Learn how to not only announce changes, but also communicate them in such a way that they are understood and supported by your employees.
Increasing acceptance: Find out how you can minimize or even avoid resistance and increase acceptance for changes through targeted communication.
What you’ll learn:
- Why is there rejection among the workforce? How do you deal with it and how can resistance be prevented?
- Which soft factors are underestimated, e.g. in successions/takeovers or digitalization projects?
- What is a change story, why is it so important and how do you develop it?
- What role do managers play?
- What communication tools are available and what needs to be considered when implementing them?
- Together we will create an individual communication strategy for your change process.
- We analyze your target groups and how they should be addressed.
- We develop tailor-made communication measures, including process planning.
Advantages:
- Direct knowledge transfer
- Compact know-how
- Practice-oriented
- Immediate applicability
- Long-term effect
- Individually tailored
- Incl. workshop documents
Why change communication?
Many change projects are not completed successfully.
Introducing new processes or systems, expanding the product range, digitalization, automation, acquiring future-oriented divisions or technologies, adapting the business model, restructuring and reorganization measures … companies must constantly adapt to changing conditions in order to remain competitive.
For the management, the background and direction are clear. Unfortunately, it is often forgotten that the workforce and business partners/customers lack this knowledge. The emotional impact of change is also often underestimated. As a result, communication is neglected because its important role is not recognized. If, for example, employees are not involved, working hours are quickly spent on gossip, staff motivation declines, there is a risk of a drop in quality, and the company’s image and its attractiveness as an employer suffer. In the worst-case scenario, key personnel leave the company. The consequence: The intended change is not embraced or supported – and failure looms.
- Profit optimization of the change investment
- Preventing economic damage
- Counteracting loss of quality
- Recognizing and resolving resistance
- Employee retention and identification
- Positive working atmosphere to ensure the continuous success of the company
In our practical workshop, we will show you what the term change communication actually means and how you can support your change processes with communication. You will receive practical tips and tricks for transparent and motivating communication in change processes.
