Group workshop Change Communication
Step by step and according to plan
Key data:
Next dates
20.05.2025 09:00 am - 3:30 pm
Where?
ABG Marketing GmbH, Wiener Straße 98, 01219 Dresden
Duration & number of participants
Approx. 6 hours incl. break
Limited to 6 participants per workshop
Target group
- PR and marketing managers - HR employees - project managers - managers/department heads - managing directors
Agenda
1. introduction & getting to know each other 2. Theoretical part 3. Lunch & networking 4. Practical part 5. Open exchange
Price & Registration
490.00 € Payment is by invoice." Simply send an e-mail to Ilka Stiegler(stiegler@abg-partner.de) or use the registration form.
Information on
This is what you will learn in the practical workshop:
- Why is there rejection among the workforce? How do I deal with it and prevent resistance?
- Which soft factors are underestimated, e.g. in successions/takeovers or digitalization projects?
- Who do I actually need to reach and how do I find out?
- What is a change short, why is it so important and is it being developed?
- What role do managers play?
- How can I involve the workforce in the change process?
- What communication tools are available and what needs to be considered when implementing them?
- How do I draw up a strategic communication plan for a change process?
Advantages:
- Direct knowledge transfer
- Compact know-how
- Practice-oriented
- Exercise on a concrete case study
- Answers to your questions
- Constructive exchange with the participants
- Incl. workshop documents
- Incl. lunch and drinks
Satisfied companies that have participated so far
Why change communication?
Many change projects are not completed successfully.
Introducing new processes or systems, expanding the product range, digitalization, automation, acquiring future-oriented divisions or technologies, adapting the business model, restructuring and reorganization measures – companies must constantly adapt to changing conditions in order to remain competitive.
For the management, the background and direction are clear – unfortunately, it is often forgotten that the workforce and business partners/customers lack this knowledge. The emotionality of change is also often underestimated. As a result, communication is neglected because its important role is not recognized. If employees are not involved, for example, working time is quickly spent on fiddling around, employee motivation drops and there is a risk of a loss of quality, the company’s image and attractiveness as an employer suffer and key employees leave the company. The result: the desired change is not supported and backed – there is a risk of failure.
- Profit optimization of the change investment
- Preventing economic damage
- Counteracting loss of quality
- Recognizing and resolving resistance
- Employee retention and identification
- Positive working atmosphere to ensure the continuous success of the company
In our practical workshop, we will show you what the term change communication actually means and how you can support your change processes with communication. You will receive practical tips and tricks for transparent and motivating communication in change processes.
