Change Communication
Understanding change, creating acceptance, shaping change.
- Strategic consulting for successful change communication
- Targeted communication measures to accompany change processes
- Continuous monitoring to ensure the success of the change
Changing direction during operation - as effective as a school of fish?
You need change communication for this!
Is your company changing and your employees are worried about their future for no good reason? Customers are unsettled? Suppliers are keeping their distance? Instead of a spirit of optimism, there is unrest?
You don’t understand all the excitement: a company is constantly evolving. Relocation, new management team, digital transformation, restructuring – all good and necessary. But: change unsettles people if they don’t understand it. Without the right communication, even a small change of direction can cause your entire company to drift apart.
We help you to ensure that your stakeholders can change direction as elegantly as a school of fish.
Without clear communication, change can easily become a danger
Change can only succeed if everyone understands why it is happening and what course you are taking together. This is why a lack of or faulty communication is one of the main reasons why change processes fail. A few memos or an info meeting shortly before the new software or business model is introduced is not enough to get your team, partners and customers on board.
Without clear change communication, there are often
- Resistance, frustration or fear in the team
- Spreading rumors that can cost image, control and effectiveness
- Lack of support for the change
- Declining motivation due to negative expectations for the future
- Productivity losses due to uncertainties
- Loss of trust among customers and business partners
- In extreme cases even dismissals
So that stakeholders rave about your change process
Appropriate change communication helps your company to complete even complex maneuvers. Even in strong currents, it keeps your team together. After all, those who are informed at an early stage are more motivated, more productive and can play an active role in shaping change. Your employees, customers and partners can not only understand changes, but can even identify potential for improvement through feedback.
Our services for your change success:
Analysis
Where does your company currently stand in terms of change? We gather real sentiment - with surveys, workshops and discussions. That way, we know where the problems are and how we can best support the change.
Concept
Your change story needs a clear direction. We develop a strong message, analyze the target groups and select the appropriate communication channels - with a well thought-out schedule and action plan.
Implementation
Now it's getting concrete! We design communication tools, work with you to organize measures such as employee events and use internal and external media.
Controlling
Is everything going according to plan or are there threats of dangerous counter-currents? We regularly check the results, optimize where necessary and keep your change process on track for success.
Customers who trust us
Convincing successes
Gain an insight into our work with selected references. Find out how we have supported brands in their PR strategy and what successes have been achieved through our collaboration.
FAQ on change communication
What is change communication anyway?
Change communication is targeted communication during change processes in order to avoid uncertainty, create acceptance and support change.
Why is change communication important?
Without clear communication, uncertainty, fear and resistance arise. The right messages ensure understanding and active participation in the process.
How does ABG Marketing support change?
We analyze the communication challenges and risks that can accompany a change, develop an individual strategy and implement it together with you.
What measures are part of change communication?
Employee surveys, internal communication, workshops, crisis communication, external PR and much more – always adapted to your company and your respective process.
