Employer branding for SMEs

Coral reef instead of dark deep sea

Employer branding works

Are you often in the dark when it comes to attracting qualified specialists and retaining them in the long term? Staff turnover costs you useless reserves and the constant on-off is simply annoying? And as if that wasn’t enough, are competitors constantly snapping up your best catch due to your low profile as an employer?

Put an end to it: Your company is not a dark deep-sea trench, it is as colorful and diverse as a coral reef. We help you to build an employer brand that shows this. As communication experts, we support you with suitable strategies, services and creative concepts that not only shine for skilled workers, but also impress your existing employees.

Show everyone what treasures your company has under the surface. We make your employer branding shimmer.

Why we bring more life to your reef

With many years of experience and a deep understanding of the needs of medium-sized companies AND the wishes of teams and talents, we bring color to your employer brand. We work closely with you to develop customized solutions with long-lasting impact. Let your underwater world light up … and don’t stay alone any longer.

Give us a sign and together we will anchor effective employer branding in your corporate image.

Our services
for your employer brand:

Free initial analysis

We check your current external image as an employer and also take a look at your competitors.

Employee surveys

Anonymous online surveys of your employees provide realistic insights into the working atmosphere, your status as an employer and the expectations of the team.

Evaluation

We make visible what makes you stand out as an employer - and where there is still room for improvement.

Strategy and concept development:

In joint meetings and workshops, we develop strategies and concepts for your employer brand.

Implementation of the measures

Whether multimedia expansion of the career website, development of a target group-oriented social media presence, regional cooperation or maintenance of profiles on company evaluation platforms - we implement the developed measures efficiently.

Customers who trust us

Convincing successes

Gain an insight into our work with selected references. Find out how we have supported brands in their PR strategy and what successes have been achieved through our collaboration.

Our FAQ on employer branding may also answer your questions

What does employer branding mean to me?

Employer branding encompasses all measures aimed at positioning a company as an attractive employer and attracting new talent as well as retaining existing employees.

Why is employer branding relevant for SMEs?

For SMEs in particular, it is crucial to compete effectively for skilled workers. After all, corporations often shine very brightly. Vibrant employer branding increases the visibility and attractiveness of SMEs. And: many of the measures have to do with appreciation and don’t even cost anything.

What measures are part of employer branding?

This includes developing an employer brand with a suitable communication strategy, optimizing the external image, active communication on social media, employee surveys and maintaining profiles on employer review platforms. Your corporate culture, benefits and topics such as work-life balance are also part of employer branding in a broader sense.

How long does it take for such measures to take effect?

Admittedly, you will need a little patience, as the effect of employer branding measures is long-term. However, the first positive effects can already be seen in the short term, especially if employees are involved, measures are consistently implemented and regularly reviewed.