Maturus Finance

The Hamburg-based company Maturus Finance, which also has a branch in Vienna, Austria, is a pioneer of alternative financing. The company has been in existence since 2005 and offers SMEs innovative approaches to corporate financing. Maturus specializes in asset-based finance, i.e. so-called object-based financing models. They offer manufacturing SMEs, retailers, service providers and start-ups the opportunity to finance themselves independently of banks and credit ratings. This is because with solutions such as sale & lease back or asset-based credit, the focus is not on past economic figures, but on actual assets such as machinery, equipment, inventories, tangible assets or real estate as collateral for the financing.

Making Maturus Finance solutions better known

The alternative financier has been working with ABG Marketing since 2014, making it one of our most loyal long-standing customers. Our common goal is to create greater awareness among SMEs, their partners, advisors and stakeholders of the benefits of property-based financing. To this end, we regularly write specialist articles, advertorials, advertising texts, interviews and other content formats for Maturus. The financing experts use these to position themselves throughout Germany and Austria on industry portals, in newspapers, trade magazines, in larger publications, blogs, association media, newsletters and more.

The customer magazine makes the approach even more tangible

The financing experts have understood that, in addition to a smart solution, service quality and reliability, what is needed above all is consistent communication. After all, the benefits of a new approach must first be understood by the target group and firmly anchored in their minds. Maturus Finance does this through a wide variety of contact points. With “maturus aktuell”, for example, we also produce a customer magazine for the people of Hamburg. Twice a year, it uses success stories to show how financing has supported customers in practice. In addition, there are analyses of current economic developments and financing issues, and experts from the maturus network have their say with statements or guest contributions.

Press relations, social media and more

For an alternative financier, it is particularly important to position itself with its expertise and to constantly expand its reputation and standing as a specialist. To this end, we support Maturus in areas such as press relations: we address the trade press with current topics and practical articles and create and send out press releases. We also create content for social media, especially LinkedIn – because a network on digital channels is part and parcel of being a modern solution provider. When it comes to maintaining existing leads, customers and partners, we also regularly produce and send out a newsletter for Maturus on current topics in property-based financing.