Restart
With the specialist magazine “Restart”, we have created a strong communication tool for ABG-Consulting that makes restructuring opportunities understandable to SMEs and positions the experts as leading contacts.
In a nutshell - our measures:
Trade magazine
What had to be done?
The experts at ABG Consulting were looking for a suitable tool to explain the new situation on the insolvency market to SMEs. Since the amendment to the law with the somewhat unwieldy name ESUG, insolvency no longer means the end, end, end. Rather, the new law should give companies the opportunity to reposition themselves and return to the market stronger. Unfortunately, this knowledge was missed by most SMEs: almost all publications on the subject were written by lawyers for lawyers.
What did we do?
Concept, naming, page planning, research, conducting interviews, content and visual design, editing and print coordination – we have been managing the “Restart” project from A to Z since 2014. The specialist magazine for restructuring in SMEs now has 20 pages and is published twice a year. This gives our colleagues at ABG Consulting an effective tool for approaching clients and positioning themselves as experts in front of specialist colleagues and multipliers. Our work on Restart provides us with knowledge in the complex field of corporate restructuring. This sets us even further apart from the standard marketing topics. We have also intensified our cooperation with management consultants: We also support them in event communication, social media and press relations.
Fancy your own magazine?
No problem! Just get in touch and let’s talk about your new customer or employee magazine. We look forward to getting to know you and your company.
