Social Media
Make your company visible
- Attract exactly the people you want to reach.
- Stay in the conversation instead of in obscurity.
- Gain leads, trust and talent with relevant content.
Bring yourself back into the conversation and emerge from obscurity
You’re on social media with your business, but somehow nothing is happening, your contact list is growing slowly, your posts hardly reach anyone and you rarely get any likes? Why is that? It’s simply not enough to have a LinkedIn account that only receives sporadic posts. Not to mention regular interaction …
While we’re on the subject – you’re not even sure whether you’re actually present on the right social media platform? You’re aware of the dilemma, of course, but you simply don’t have the time or expertise for social media in-house? Without a well thought-out strategy and approach, the desired success will remain a long way off and you will burn a lot of money.
Let’s get together and rediscover social media! Get in touch with our experts!
A customized social media strategy is your way out of the hole
As I said, your successful social media presence requires more than sporadic posts. It’s about reaching the right target group, delivering relevant content and communicating directly and authentically.
With a clear strategy you can:
- Strengthen your corporate image
- Increase your brand awareness
- Interact directly with your target group
- Present products and services effectively
- Position yourself as an expert
- Receive valuable feedback
- Giving an insight behind the scenes
- Spread the news quickly
- Arouse interest among potential employees
- Increase traffic on your other channels
- Promote lead generation & new customer acquisition
Our services:
Target group analysis and community management
With us you get a target group analysis and the development of an engaged community.
Topic research
Do you need content? We research for you which topics are relevant and valuable for your target group.
Channel selection
You will receive a recommendation from us as to which social media channels suit your communication goal.
Wording development
We develop a consistent and appealing language for your social media communication.
Editorial planning
You will receive a structured plan for your contributions each month.
Content creation
You will receive channel-specific content from us in joint coordination.
Personal branding
As a manager, you will be specifically positioned and visible on LinkedIn with your expertise in order to strengthen your presence.
Photo and video production
If required, our experts can create suitable image and video material.
Controlling and optimization
We continuously monitor performance and adjust your content if necessary.
Customers who trust us
Convincing successes
Gain an insight into our work with selected references. Find out how we have supported brands in their PR strategy and what successes have been achieved through our collaboration.
FAQ: These questions often arise when it comes to social media
Why is a social media strategy important?
A social media strategy is crucial for reaching your target group in a targeted and efficient manner. Without a clear strategy, resources are often wasted and the desired results do not materialize. After all, a ship doesn’t set sail without route planning and GPS.
That’s why we support you in developing a well thought-out strategy – for targeted communication, strong brand recognition and measurable success. We help you build your community and increase your visibility and reach so that you don’t get lost in the vastness of the digital ocean.
Which platforms are relevant for B2B companies?
LinkedIn is the most important platform for B2B companies to become visible, as it is specifically designed for professional and specialist networks. However, depending on the business model and target group, other platforms such as Instagram can also be used. Here, it is often necessary to look in depth on an individual basis.
How often should I post on social media?
The frequency depends on the platform and your target group. In general, however, it is important to post regularly and with added value without overloading your followers. For LinkedIn, we recommend one to three posts per week, while on Instagram you should post at least three times a week.
When will I see the first successes?
Do you want to be successful on a social media platform like LinkedIn? Then you need to dive deep – and that takes time. With continuous posting – at least once a week – you will see the first real results after six to twelve months.
Can I measure the success of my social media activities?
Yes, tools and analyses can be used to measure key figures such as reach, engagement and conversion rates in order to evaluate success and make optimizations.
Do I have to share private content?
Do you want to build a strong personal brand on LinkedIn, but are worried about how much you have to reveal about yourself? Don’t worry, you don’t need to post pictures from your last diving vacation. LinkedIn thrives on personal content – but not private content. Photos of yourself should be included in every post, but not from your last beach vacation, but ideally from professional locations. Pictures from a hike can be a good idea, especially if the post fits. For example, a post about how a hiking vacation gives you the balance you need and boosts your productivity.
The same principle applies to the company profile: Show the personal side of your employees. A post about an employee can include details such as hobbies. This creates closeness to your customers and gives applicants an impression of who is behind your team.
