Crisis communication
Communicate confidently when it counts
- Preparation with crisis plans and clear strategies
- Fast and targeted internal & external communication
- Monitoring and adjustment for maximum control
Crisis communication:
Your pilot in stormy times
A hacker attack, water damage in the production hall or economic difficulties – and suddenly a storm is brewing: negative headlines, perplexed employees, nervous customers. In times of crisis, not only do you have to react quickly, but every word counts: one unfavorable statement, one thoughtless action, and the trust of customers, employees and partners is lost. And trust is the most important thing in times of need.
But don’t panic! If you enter the crisis with a clear communication strategy, you will stay in the driver’s seat and maintain your direction – instead of drifting into dangerous waters due to rumors and speculation. This is exactly where we can help you. We have guided many companies safely through stormy times and know which communication strategy will keep you on course in rough seas.
Let’s tackle your crisis communication together – and keep your company safely on course!
These services will make your crisis communication storm-proof:
Crisis PR
We formulate press releases, statements, social media reactions and FAQs for emergencies - either acute or for the drawer.
Media appearances and external press office
We plan, organize and moderate press conferences so that you can manage your communication clearly and effectively. As an external press office, we bundle all activities, maintain contact with editorial offices and talk to journalists.
Press distribution list
We create and maintain a distribution list of the most important media representatives and contacts in order to strategically disseminate information.
Internal communication
We help to avoid uncertainty and rumors within the team and inform employees in a targeted and timely manner.
Emergency plans
We run through potential incidents in order to formulate plans and recommendations for action in the event of a crisis - such as fire, water damage, cyberattack or insolvency. These prepared plans ensure that everyone knows what needs to be communicated and who is responsible for what in the event of an emergency.
Monitoring
We keep an eye on stakeholder reactions and media coverage and adapt your communication if necessary.
Trust is the be-all and end-all in rough seas
In a crisis, every word can set off a wave – the question is whether it is a wave of sympathy that carries your company or whether it drags it down in the form of outrage. Transparency is a reliable guide here, because those who communicate openly and honestly remain credible and gain the trust of customers, the team, partners and the media.
Authenticity sets the tone: no hollow phrases, but clear, appropriate messages. At the same time, every second counts: if you wait too long, perhaps postpone the crisis or are afraid of the reaction of stakeholders, you leave room for speculation and rumors. So: act as quickly as possible, maintain room to maneuver and seize opportunities for realignment.
Let’s work together to ensure that you stay in control during the crisis – get in touch with us now and we’ll keep your communication on track!
Customers who trust us
Convincing successes
Gain an insight into our work with selected references. Find out how we have supported brands in their PR strategy and what successes have been achieved through our collaboration.
FAQ on crisis communication
When should I develop a communication strategy for the crisis?
Preferably before it happens. Prudent preparation helps to remain confident in an emergency. Developing a strategy in the middle of a crisis is like repairing a ship in the middle of a storm – possible, but complex.
How quickly can you react in a crisis?
Of course, a crisis is not always foreseeable and is often suppressed. But don’t worry, we are also available at short notice and start strategically and practically managing your communication almost as soon as you call. Even if the press is already calling or standing at the gate, we are there to help.
What happens if I am already in crisis?
Then we are on the spot. We immediately analyze the situation, define key messages and take immediate action to smooth things over.
Do I have to comment publicly on every crisis immediately?
Not always. You must always check when and at what point a response makes sense and how it can be carried out. This requires prudence and strategy in order to protect the relationship with your stakeholders.
