PUMA Summer camp
At the PUMA Summer Camp, you can expect practical workshops, inspiring talks and valuable exchanges with other marketing and PR professionals. Immerse yourself in current topics such as employer branding, TikTok marketing and influencer events – and take away new ideas for your business.
Upcoming event
The PUMA Summer Camp 2026 is currently being planned. As soon as there is news about it, you will find it here and on our other channels. In the meantime, we are constantly working on new events and activities. At our PUMA Stammtisch, for example, you can exchange ideas with other marketing professionals in a relaxed atmosphere.
Key data:
WHAT?
Keynote speech by Viola Klein, workshops (employer branding, marketing conception, regional influencer event, TikTok tutorial), discussions, networking, lunch, coffee break, city tour, evening event, marketing hacks, happy dances ...
When?
11.09.2024 9 am - 4 pm workshop part; 4 pm - 5 pm city tour; From 5 pm evening event
Where?
ARCOTEL HafenCity Dresden, Leipziger Straße 29, 01097 Dresden
Moderation
Nora Körner - Senior PR Consultant ABG Marketing; Ralph Scholze - Owner Webpixelkonsum
Sponsor
DDV Media Group
Participate
Get your ticket now (You will receive a confirmation email after processing) If you have any questions or suggestions: Please contact Nora Körner +49 351 43755 12 or koerner@abg-partner.de
Because you want to know more:
Our keynote and the workshops
At this year’s PUMA Summer Camp, you can expect a top-class keynote speech and exciting workshops:
Keynote speech by Viola Klein, entrepreneur, founder, investor, benefactor
Viola Klein is an entrepreneur and philanthropist with heart and soul. After reunification, she started from scratch and founded the software company SAXONIA Bildungsinstitut together with her business partner Andreas Mönch in 1992 and SAXONIA Systems just two years later. Viola Klein is also Chairwoman of the HOPE Cape Town Foundation, a member of the Board of Trustees of the German AIDS Foundation, invests in start-ups and advises them.
Tackling, rethinking, adapting to market conditions, but not losing sight of the big picture and society: These are the qualities with which Viola Klein has mastered her path and which we certainly need in our marketing and communications practice.
“How recruitment learns to fly – from hidden champion to well-known aircraft factory”
with Anke Lemke, Head of Communications Elbe Flugzeugwerke GmbH Dresden
In her workshop, Anke Lemke reports on her experiences in employer branding for recruitment. It is about the journey of an aircraft manufacturer that used to enjoy an excellent reputation among its international customers, but was otherwise largely unknown, to becoming a company that applicants in particular have on their radar.
Lemke describes the way in which the aircraft factory slowly found its current image. Participants learn how an image-building process works in practice and how it is possible to convey an image that has a lasting effect and forms a unique selling point when recruiting personnel. The subsequent practical part is interactive. Here, the participants work together to develop their own “employer story”.
“How to marketing conception – from the basics to individual strategies and measures”
with Christoph Schumacher, Director Communications at Infineon Dresden
In Christoph Schumacher’s workshop, participants will learn more about marketing concepts. First, they will learn the basics of this discipline, which is crucial for the communication of companies, products and services: sound analyses of your own market and target groups, smart structuring of objectives, promising strategic planning, the selection of suitable measures and channels as well as implementation, success monitoring and continuous further development.
In the subsequent group work, the participants create their own marketing concept. The collected results and findings are then presented to each other and evaluated, from which recommendations for action for everyday marketing are derived.
“Organization of an influencer event – exemplary for a region, adapted to your company”
with Benjamin Brunner, Marketing Manager at Regional Management Erzgebirge
Someone who uses a hammer and mallet emoji in their LinkedIn profile must have just got it: Benjamin Brunner is Marketing Manager at Regional Management Erzgebirge. Born there, he initially left his home region in 2006 and spent a total of 15 years working in cross-media on the agency and corporate side – until the “abstinence” became too much and he was drawn back to his home region. “It was the hERZ,” says Benni. And that’s exactly what burns every day in his job.
In his workshop, he reports on the past one and a half years, which have been peppered with creative measures. The most recent of these was the organization of an influencer event. Benni explains how he managed it, what impact it had on the perception of the region and what it can look like for you and your day-to-day business. It will be “simply awesome”.
“Short films on TikTok – a guide without much palaver”
Introduction with Albin Linke and Jonas Tech from BLACKOUT
Do you already have TikTok on your radar? Project and Social Media Manager Tom Riechardt is bold and claims: If you don’t move with the times, you will move with the times! He built up his DJ and producer brand “Tommyrich” mainly with TikTok and now has 60,000 subscribers. In addition to promoting his music, he has even set up his own merchandise store with over 150 products.
He is happy to pass on tips for such success and founded the TikTok agency BLACKOUT together with Managing Director Albin Linke and videographer Jonas Tech. They leave no doubt that marketing does not work without short films. In their workshop at the PUMA Summer Camp, they won’t make a long plea, but will take apart existing TikTok channels, go into your specific case and show you examples of which topics work on TikTok and which don’t. There will also be a few tips on how you can easily implement a short video without exceeding your own capacities and budget limits.
Registration for the PUMA Summer Camp
Enquire directly and secure expertise
Background to the PUMA summer camp
As we already had a loyal fan base with our regular PUMA Stammtisch, we thought: let’s do something new. Just as exciting, insightful and entertaining, only bigger. And lo and behold: the PUMA Barcamp (now Summer Camp) was born! The premiere was at the end of June 2023. The ARCOTEL HafenCity Dresden was the perfect backdrop for enlightening workshops, talks, discussions, cozy get-togethers and, of course, lots of learning, networking and fun.
A high-caliber panel of workshop leaders sweetened the first PUMA Barcamp for our guests and us. Jürgen Schmitt – the well-known influencer face of Deutsche Bank – kicked things off. He introduced his workshop participants to the secrets of corporate influencing in an amusing way. In her workshop, Daniela Kauf, Head of Corporate Communications at CAPRON GmbH, gave exclusive insights and tips on how to attract skilled workers with a regional employer brand. Finally, Dirk Spannaus from twentyZEN GmbH showed participants how automated processes can bring marketing up to date.
The breaks and the subsequent get-together were actively used by the participants to discuss the topics in greater depth and make new contacts. Of course, we also threw ourselves into the fray. The general conclusion: It was great! We definitely have to do something like this again!
