Impulse seminar

Strengthening teams

Create a strong sense of togetherness and more company loyalty with your communication.

Key data:

Next dates

10.09.2026
19.11.2026
Time: 09:30 am to 03:30 pm

Where?

ABG Marketing GmbH, Wiener Straße 98, 01219 Dresden

Duration & number of participants

Duration: approx. 6 hours incl. break
Number of participants: limited to 6 participants per workshop

Target group

- PR and marketing managers
- HR employees
- Project managers
- Managers and department heads
- Managing directors

Agenda

1. Introduction & getting to know each other
2. Employer brand
3. Lunch & Networking
4. Internal communication
5. Open exchange

Price & Registration

€ 250.00
Payment is made via invoice.

Binding registration: Please send an e-mail to koerner@abg-partner.de or use the registration form.

Strengthen what holds your team together at its core

The foundation for a strong team lies in lively internal communication. It connects people, creates trust and ensures that everyone is pulling in the same direction. Clear, open and respectful language is the basis for ensuring that employees feel understood and involved – and identify with the company in the long term.

Especially in times of change – be it through new processes, market shifts, digitalization or generational change – the type of internal communication determines the working atmosphere, motivation and cohesion. It influences how well teams master daily tasks and how strongly employees feel connected to the company.

Would you like to find out how you can use communication in a targeted way to strengthen your teams, retain employees in the long term and make your employer brand more attractive? Then our impulse seminar is made for you.

What you’ll learn:

How do I develop a status quo with the help of value, target group, employer and competition analysis?
What role does internal communication play in employee retention?
Why is internal communication particularly important during times of change, and what are the key factors to bear in mind?
How do I create a strategic communication plan for change processes to prevent resistance, among other things?
Which measures are suitable for employer communication?
How do I develop an attractive and credible employer brand for my company?
Why do I need key messages when addressing potential employees, and how do I come up with them?